MarketSmart: Business, Leadership & Security in the Age of AI

The way customers discover, evaluate, and choose local businesses has fundamentally changed. Search results are no longer just lists of links; AI answer engines are actively summarizing reputations, answering consumer queries, and recommending brands in real time.

MarketSmart cuts through the hype to deliver practical, high-impact strategies for business owners, executives, and marketing leaders. Learn what AI is already saying about your brand, how to lead your team through technological disruption, and how to safeguard your organization against emerging digital threats.

Featured Sessions & Speakers

• Marketing Your Business to AI (Answer Engine Optimization)
  • Dave Doetsch
  • Understand the mechanics of Answer Engine Optimization (AEO). Learn how modern AI platforms find, evaluate, and recommend local businesses—and how to position your brand to ensure AI works for you, not against you.
• Traction Every Leader Needs in the Age of AI
  • Jill Phillips
  • AI can write your emails, model your data, and automate your daily tasks—what it can’t do is lead a human being through change. Jill Phillips introduces SHIFT, the essential framework every leader needs to move fluidly between the people side and the performance side of business. Get ready for real talk, real laughs, and real traction—because the future belongs to those who give a SHIFT.
• Cybersecurity in the Age of AI
  • Wayne Dipper
  • As AI capabilities expand, so do modern security vulnerabilities. Wayne Dipper breaks down the current threat landscape and provides straightforward, actionable steps to protect your critical data, customer privacy, and operational infrastructure.

Event Details & Registration

• Date: Tuesday, September 22, 2026
• Time: 9:00 AM – 11:30 AM
• Location: The Venue on Sunset | 1900 W Sunset St, Springfield, MO 65807
• Tickets & RSVP: https://tickets.aroundtheozarks.com//events/marketsmart-2026-9-22-2026